The Visualization Glossary for Real Estate Professionals

Ever find yourself in a meeting where “backplate” and “b-roll” meant different things to different people? Visualization is complex, and not everyone comes to the table with the same vocabulary, background, or level of experience — which can make collaboration harder than it needs to be.

That’s why we created the Glossary of Visualization Terms for Real Estate Professionals, a plain-language reference designed to get everyone speaking the same language when it comes to renderings, animation, AR and VR.

We consulted with dozens of the world’s leading visualization agencies to make this the most comprehensive document possible. This resource covers more than 100 common terms — from animatic to zoom — providing clear, practical definitions for the words and phrases most often used in rendering, animation, and interactive visualization. It was built with real estate developers, architects, and creative teams in mind, so that conversations about visualization can be faster, clearer, and more productive.

Why We Made This Glossary

Over the years, we’ve seen how visualization can be one of the most exciting — and most misunderstood — parts of a development project. The various stakeholders bring different levels of technical knowledge, which can lead to friction, slow decision-making, and mismatched deliverables.

This glossary is designed as one solution: a shared reference that removes ambiguity and gives everyone on the project team the same starting point.

Get the Glossary

Download the Visualization Glossary now and put it to work with your team. Whether you’re leading a project, writing an RFP, or reviewing your next round of renderings, you’ll have a quick, reliable reference at your fingertips.